LexSeT

A Spatial Intelligence company.

  • Assisted in managing client and investor relationships and developed brand-appropriate correspondence.

  • Represented the company at public events and pitch opportunities, and communicated the brand, value proposition, technology and business model to potential clients, investors and partners.

  • Managed company CRM, including over forty active deals, and lead weekly C-team deal flow meetings.

  • Conducted product testing and drafted performance audits.

  • Lead participation in two accelerator programs from application to completion.

  • Demonstrated a keen sense of evolving technology platforms and digital behavior trends, especially in the furniture space; understands the intersection between technology and human behavior.

As Head of Brand at LexSet, Kate:

  • Created a world-class brand vision from ideation to inception.

  • Worked closely with the CEO, CBO and CTO to develop short and long range strategy and growth objectives.

  • Lead the strategic oversight of brand initiatives, brand campaigns and market research programs.

  • Oversaw execution of all marketing and promotional activity from inception to completion, including marketing needs, communications strategy and brand development.

  • Developed associated internal and marketing materials, including brand guidelines and tone book, website content, pitch decks and scripts, executive summaries and product pamphlets, newsletters, promotional content for publication, signage.

  • Provided support in HR and compliance tasks, including overseeing business licensing and employment requirements in four states.